Posts filed under 'Marketing'
CMMI - CMMI Makes Me Inquisitive
I work for a small company. And that’s a good thing. One main advantage of being small is that you can eliminate a lot of bullshit and get straight to the customer (less middle muddle, as Jason puts it). Being small increases adaptability and flexibility - you’re not a slave of a process, and don’t flinch in the face of change. Projects take ad hoc paths; the team has more room for creativity; hackers thrive. Small, indeed, is the new big.
Three Clients and a Designer
Every design project is unique, and so is every client. Every meeting has it’s own lesson, and every mad feedback it’s reason. And some clients are just lucky.
The Smoke Requirement
No matter how much they say they want to inform people, some corporate and government types have an inherent inability to make things transparent. For them, the design should make things blurry; leave room for speculation; drive the user off the site ASAP. Designers should be able to understand this ironically hidden requirement, and create solutions accordingly.
Feeding Clients - Part 2
Meetings. They are an effective tool in forging profitable and lasting relationships with clients. However, when you are a freelancer or a small design studio, most meetings become unjustifiable burdens on your limited resources - the couple of hours you waste blabbing with some corporate dude is better spent on finishing those mock-ups that are already two days late.
Feeding Clients - Part 1
All work we do as designers, developers, consultants or, in the broader term, service providers, is based on the essential two way interaction with our clients. The past few weeks at Vesess has shown me a couple of simple ways we can improve this relationship and delight our customers.
